Although as I write this post it's still August, toy retailers up and down the country are already busy promoting what they think will the big sellers this
Christmas. This process of picking which toys and games to promote actually starts much earlier, here in the UK the first big event of the year is the
Toy Fair held in London in February, which is organized by the
British Toy & Hobby Association.
The Toy Fair is the only exhibition dedicated to toys in the UK. Around 180 exhibitors take part and these include both the big name such as Bandai, LEGO & Hasbro plus many smaller and often newer companies. It's the ideal place for retailers to try out the products of the future.
Awards are also given out to the
best toys across a range of categories including building sets, action figures, girls toys and role-play toys. This years winners included Jolly Octopus, Zhu Zhu Pets Hair Salon, Armouron and the Iron Man II F1 Racer.
Ravensburger's
Jolly Octopus is a game aimed at children aged four and upwards. Two to four players at a time have to compete to collect crabs located around the base of the game, but watch out for Jolly's tentacles! Like the best games it's simple but fun to play, and each game lasts around 10 minutes.
The
Zhu Zhu Pets Hair Salon is one of the latest toys in the Zhu Zhu Pets range of electronic hamsters, playsets and accessories. If you remember last year,
Zhu Zhu Hamsters were one of the must have toys and at times where impossible to get hold of. The salon playset features lights and a hair dryer that really blows air. It's ideal for the newest longhaired hamsters who go by the names of Kingston, Pax, Roxie and Ryder.
One of the more unusual winners comes in the form of Bandai’s Armouron which is a new role-play toy that combines construction and role-play. You can choose from two
Armouron Starter Sets, a blue one and a red one. These can be added too by purchasing additional Snapperons. Imagine a futuristic gladiator costume - that’s what Armouron sets are like.
Released off the back of the smash hit Iron Man II movie, the
Iron Man II F1 Racer is a bright red, futuristic racing car. It comes with a Tony Stark action figure, firing missiles and a detachable fender which Iron Man can use as a jet pack.
The toys featured above cost around £15 - £30 so shouldn’t break the bank!